Why Your Company Needs to Be Here!

Digital Rights cuts across many different disciplines in content businesses, so the conference will appeal to a wide variety of attendees:

Media industry marketing executives, business development executives, and content product managers will learn about new ways to drive revenue from content through digital channels, the digital rights and related technology that makes new business models possible, what's available now, and how the digital rights technologies landscape is likely to change in the near future.

Content technology managers will learn to understand the technology of digital rights, how it can be used to build innovative services, and how it can be integrated into content providers' technology infrastructures.

Intellectual property managers and attorneys will gain understanding of the tensions between digital rights technology and copyright law and learn about the latest developments on that front.

• VPs/Directors of Technology
• VPs/Directors of Digital Media
• VPs/Directors of Digital Policy
• VPs/Directors of Content Marketing
• VPs/Directors of Content Protection
• Chief Technology Officers
• Copyright egal experts

How do you most-effectively reach potential buyers in the least amount of time?
Attendees represent a channel of communication to multiple influencers within their organizations, which extends the sales message beyond just the attendee visiting an event.**

• 36% will share with 1-3 people
• 35% will share with 4-6 people
• 9% will share with 7-10 people
• 20% will share with 11+ people

How do you maximize the ROI on your overall sales effort?
Statistics clearly prove that decision-makers and influencers take buying actions at trade events. Trade events provide the highest sales call-to-close ratio. More marketing dollars are spent on trade events than any other marketing or advertising vehicle, and trade events provide the lowest cost-per-sale and the largest profit margins.**

• Send direct mail marketing material to targeted lists regionally and worldwide and distribute at industry trade shows
• Place advertising in leading industry publications
• Partner with industry associations
• List conference dates on event calendars throughout the industry
• Distribute news releases to industry publications and regional media
• Publish the DigitalRightsStrategies.com web address [www.digitalrightsstrategies.com] on all promotional material
• Include a link from our online exhibitor list to your company’s Web site
• Offer the opportunity to add your logo or banner ad to the official event Web site
• Distribute promotional materials through exhibitors, speakers, related associations and event partners
• Send targeted email marketing to our top prospects throughout the pre-event cycle
• Provide customer invitations for the event for you to send to your best customers, inviting them to visit you at the show
• Offer marketing and sponsorship opportunities to maximize your exposure before and during the event

Companies A-L Contact: Mary Warley 508-660-1404 Email Mary

Companies M-Z Contact: Neil Whitney 661-257-4161 Email Neil